To ensure that your concept will be appropriate for the target audience and be on solid ground to succeed, TransPerfect offers an array of consulting services that can be customized to any company in any industry. With a network of over 4,000 specialists and more than 50 offices around the world, we have the resources, the access, and the ability to provide you with concrete, detailed feedback on your efforts so that you can maximize the impact of your initiative. So, whether you are entering a market for the first time, or only require slight brand tweaking and language adaptation to communicate most effectively with your audience, it is important to get a strong start. Whatever your challenges, TransPerfect can guide you through a process that will deliver success.
Cultural Consulting
Made up of creative and language experts who have over 10 years of experience researching communications materials in global markets, our multicultural research team will review all elements of a campaign and, working as an extension of your own marketing team, develop a questionnaire that elicits valid, reliable information about your concept, images, and copy. Based on thorough analysis of the survey responses, we will create a detailed set of recommendations to allow you to make informed decisions on all aspects of your project.
Multilingual Brand Research and Consulting
Our creative marketing team has done pioneering work in developing questionnaires and conducting research in diverse cultures to test and evaluate branding concepts and marketing strategies. The research process has been refined to analyze potential associations of names, words, color schemes, and graphic elements, all in an effort to avoid cultural and linguistic pitfalls. With the resulting information, an on-brand, on-market strategy can be developed for your project.
CMS Consulting
The value of a Content Management System is well documented and may be easily seen due to efficiencies gained in the content creation and distribution process. Unlike many other CMS solutions, TransPerfect’s service is able to accommodate the special requirements of maintaining sites in multiple languages. With an unparalleled understanding of multilingual workflow CMS implementations and an in-depth knowledge of all major CMS products, we are able to provide you with proven strategies to seamlessly integrate the content localization processes with your content creation processes.
Internationalization
From double-byte enabling legacy systems to creating an Asian language font set for a medical device, TransPerfect is ready to assist in making software able to be readily localized. Our engineering staff has years of experience working with code and making it work with any language. Whether externalizing your resources or internationalizing your code using state-of-the art tools, we can develop a workable solution that will meet your budget and your schedule, as well as surpass your expectations.
For more information on our internationalization services, please visit the website of our division that specializes in internationalization consulting, Epic Global Solutions
For other Globalization and Localization related consulting offerings, please see http://www.epicgs.com/en/service_consulting.html
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